THE Valentine's Day, celebrated on June 12, is one of the busiest dates in retail Brazilian. Fashion, cosmetics, gastronomy, and electronics lead consumption. For the card machine sector card, it's more than a sales peak: It’s the chance to win new customers and strengthen financial solutions.
The date as an opportunity
For small and medium businesses, Valentine's Day represents an increase in revenue and the attraction of new customers. To the machines gain prominence for offering practicality and safety, in addition to tools such as payment link and integration with social networks and e-commerce.
Impact on the card machine sector
THE proximity of the date generates a jump in transactions, demanding more from operators in terms of stability and agility. Also the search for portable, low-cost, and quick-to-activate solutions is growing, especially by self-employed vendors, pop-up shops and informal entrepreneurs who take advantage of the opportunity to generate extra revenue.
Current News
According to Abecs (Brazilian Association of Card Companies), card payment volume grew 11.2% in the 1st quarter of 2024, reaching R$ 2 trillion. Contactless payments now account for more than 60% of in-person card purchases, and the use of PIX and digital wallets continues to rise.
Expectations for Valentine's Day 2025
With digitalization increasingly present in small businesses, the expectation for 2025 is continuous growth in card and PIX transactions. The forecast is greater use of machines integrated into tools management, cashback and customer loyalty.
Way Back gives you tips!
If Do you work with machines or serve entrepreneurs?, take the moment to:
- Analyze transaction data previous to optimize strategies;
- Offer solutions fast and mobile (QR Code, NFC);
- Encourage use payment links, ideal for online sales or via WhatsApp;
- Explore promotional plans focusing on commemorative dates;
Efficiency and reuse with Way Back
With the growth of the acquiring sector, It is more strategic to maintain and reuse the machines than to invest in new acquisitions. A Way Back is reference in reverse logistics for the purchasing sector, ensuring the formatting and return of the machines in excellent condition for new users or for the original customer, promoting operational efficiency and cost reduction.
Sources: Times Brasil, Abecs, Finsiders Brasil
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