Relationship
About Us
Recovering credits and assets for companies has been our “DNA” for over 30 years, but our expertise goes far beyond that: Way Back is also a reference in BPO (Business Process Outsourcing) solutions, meeting corporate needs in a broad and specialized way.
Founded in 1991 by Jefferson Frauches and Márcia Tejo, our board of directors, Way Back was created with the purpose of serving a growing Credit Recovery market. Over the decades, we have established ourselves as specialists in corporate solutions, both in Brazil and abroad, always applying the best practices in the sector and innovating to exceed our clients' expectations.
Without obstacles and without borders, our team is dedicated to creating personalized solutions for each client, as we understand that each partnership is unique!
Headquartered in São Paulo, where it all began, Way Back has conquered the world. Since 2019, we have consistently appeared in the TCM Group's TOP 5 and TOP 10 rankings, among more than 150 countries, as leaders in Receivables Management at an international level.
We are ready to support you throughout your accounts receivable journey, offering comprehensive service and solutions tailored to your needs.
1990
Way Back studied the market and prepared to offer efficient solutions for businesses in different segments.
1991
It was born with the concept of humanized billing and intelligent resources, promoting long-term relationships.
1992
The profile is strengthened. Based on the founders' desire to offer excellence in their services, Way Back was able to win its first major clients.
1993
Investing in training and developing talents. This has been a premise of Way Back since its inception.
1994
Legal and beginning of relationships with international partners.
1998
Growth to +80 employees and with new hires, Way Back grew and new human development projects were created together with the areas that were structured at the end of the 90s.
1999
Big numbers – 8 years in the market, 7 Way Back International branches.
2000
Development and growth. Do you know how powerful it is to be the sole representative of TCM Group in Brazil?
2005
There are no barriers to credit recovery. No matter where your money is, with Way Back you will get it back.
2006
BPO is more than outsourcing. It’s about providing relationship management and allowing you to focus on your business.
2009
Together we will be stronger – we are the Hands that Build. What drives our team is the spirit of victory and determination. We are always united to build the best for everyone.
2010
Strategic HR is a market differentiator. As the company evolves, planning has begun to focus on human development through training to offer the best to the market.
2013
Way Back, represented by CEO Jefferson Viana, conquered new spaces and gained media coverage. Nominated for executive of the year by Clientes SA magazine
2015
Way Back’s new market – USA. The exclusivity of the Debt Collection market in the USA by TCM Group and the company’s CEO as President of IGEOC were the highlights of 2015.
2016
International Connections. The presidency of LatinCob is now represented by Way Back.
2017
Best Performance Award. Way Back is synonymous with excellence in BPO and Preventive Management.
2018
Relationship management is our core business. Good morning, Spain! With a year marked by achievements, Way Back Spain was founded in 2018.
2019
Secure negotiations at your fingertips. The e-negotiator is Way Back's digital 100% Autonegotiation Portal. Customer Success beyond Step by Step, focus on customer experience.
2020
A year of achievements. Recognition as:
TOP 10 by TCM Group.
2021
A time full of new challenges and new beginnings. The Atitude Way project gains more strength and boosts individual talents.
2022
Year of excellent results and performance, new hires and new projects. Recognition as TOP 5 by TCM Group.
2023
TOP 10 by TCM Group and celebration of 5 years of Way Back Spain.
Mission
Offer comprehensive services in a collaborative and humanitarian manner focused on “credit recovery/cycle”.
Vision
To be recognized as the best company in innovative credit recovery and receivables management solutions with international reach.
Values
Ethics: projects and actions based on integrity, honesty, humility and reciprocity;
Growth and Recognition: we develop projects focused on expanding our talents, enhancing the quality of the services offered in order to obtain the expected results;
Respect: altruism is a fundamental part of our daily lives, in interpersonal relationships and between teams, establishing channels of relationship, regardless of the position they occupy in the Company.
The Way Back + Digital Project represents a strategic step towards transforming Way Back into an even more agile, technological and competitive company. Focused on increasing efficiency and reducing dependence on telephone calls, the project aims to respond to Anatel's new guidelines and expand the company's digital presence.
We already use channels such as WhatsApp, email and SMS, but now we are looking to explore new AI tools and partnerships, strengthening our presence in multiple digital channels to offer innovative solutions and even more complete service to our customers.
OPERATIONAL TRANSFORMATION
INTRODUCTION OF NEW TECHNOLOGIES
BRAND REPOSITIONING
ACTIONS
INTERNAL
MORE
EFFICIENCY
NEW TRAININGS
Attitude Way
Nothing changes if you don’t change – Allow yourself to!
Values such as innovation, ethics and respect are part of the Way Back organizational culture project. And so Atitude Way was born, as part of the construction of the “Mindset”, that is, the company's mentality.
Changing the way we think allows us to reposition our lives and evolve.
Hands that Build
Way Back was built by a diversity of minds and hands united in the same purpose of doing the best in the smallest details. The “Hands that Build” action values each employee who contributes to the company. It is a way of recognizing that they leave their mark wherever they go. Check out photos of the actions carried out over the years.
I'm Max Way, Way Back's mascot, and I've come to invite you to learn a little more about us. Come be part of the team and build smart and strategic projects with us.
Max Way
In 2009, when the company made 18 years old and were moving to Av. Paes de Barros, many companies started to publicize their mascots, and that's how Way Back had the idea of Max Way
Values that Max represents:
- It was created based on the spirit of companionship, collaboration, focus, determination and teamwork. His face was inspired by the cartoon “The Atomic Ant”, however, as there were already international partnerships and due to brands and patents, there were several changes in the style.
- Márcia Tejo, director and founder, was responsible for creating its concept, was born by coincidence on the same day as Way Back's anniversary, on June 28, 2009.
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